Naseeb Abdul Juma, whose stage name is Diamond platinum or simply Diamond is a Tanzanian bongo flavour/ Afro pop artist, born on October 2, 1989, he is a songwriter/dancer. he grew up in Tindale with his single mother; the father was not present in his life due to unresolved family issues.
Growing up was quite difficult for him and his mother who were living in his grandmother’s house, there was no reliable source of income for the family which later led to his mother sharing a single room with the three (Diamond, his grandmother and mother) so they could rent out the other two rooms to get a source of income to pay bills and upkeep.
In 2003, he started his secondary education and finished in 2006, after his graduation he ventured into the life of a music artist. When he started music he couldn’t generate enough money to record his songs so he was forced to doing menial jobs like selling second hand cloths and working as a petrol attendant. At some point he sold his mother gold ring to record a song, finally after recording the song it put him on limelight, and through the song he met a manager who volunteered to help his music career, but along the line due to money problem they separated and he return to his previous condition with no money. Along the line his girlfriend left because he could not afford to take care of her.
In 2009, Diamond met with Msafiri peter, aka papa Misifa who agreed to sponsor and provide financial support .they recorded their first song titled “Nenda Kamwambie” which was dedicated to his girlfriend that left him back then. And this was the song that opened door for Diamond’s career.
there were rumours that he was secretly dating a celebrity, it was later that they went public that people knew it was Zari Hassan, a popular Ugandan socialite who was 7years older than him and already had 3 kids from her previous marriage, but the two were in love not until new of Diamond having another baby with a side chick surfaced. the period went on with infighting between the two and was later resolved.
As at 1015 Diamond platinumz was recorded as the highest selling Tanzanian artist, his deals include ringtone song for a mobile company, in 2013, he was listed among the artist earning highest income in Africa music industry, he has performed with several African artist like Davido, Flavour, P- square, Tiwa salvage, Iyanya, Bracket, Waje and the international superstar Neyo. He has also won several award both national and international including MTV Award, MTV E urope music, AFRIMMA, The Future Africa award,and many others.
The lion share of his net worth comes directly from music, but there are other sources of income for him, he is a brand ambassador to multinational companies like Vodacom, Coca-cola, DSTV, and Red Gold and earns multimillion endorsements. He charges approximately Ksh370, 000 for his shows in Tanzania and Ksh2.3million for his services outside the country. His estimated worth is $ 5million US dollars as at 2017.